Case Study
acme landscaping
The Challenge
ACME Landscaping, a well-established landscaping company based in Austin, TX, struggled with limited online visibility despite serving the local market for years. While the company had a basic web presence, they were not appearing prominently in local search results when potential customers searched for landscaping services in Austin. This meant that homeowners and property managers looking for professional landscaping solutions were finding competitors instead, resulting in missed opportunities and stagnant lead generation.
The company's digital marketing efforts were largely non-existent, with no structured local SEO strategy in place. Their Google Business Profile was incomplete, they lacked location-specific content, and they had minimal online reviews and citations across local directories. As a result, ACME Landscaping was losing market share to competitors who had invested in local search optimization, and their phone stopped ringing as often as it should have.
Our Strategy
Our approach began with a comprehensive Local SEO audit to identify all gaps in ACME Landscaping's online presence. We optimized their Google Business Profile by completing all business information, adding high-quality service photos, and implementing a consistent posting schedule to improve visibility in local search results. We also conducted keyword research specific to Austin landscaping services and created location-based content targeting neighborhoods and service areas where ACME operated.
Simultaneously, we built a citation strategy by submitting ACME Landscaping's business information to relevant local directories, industry-specific platforms, and review sites. We implemented on-page SEO improvements to their website, focusing on local keywords and service pages, and established a review generation campaign to encourage satisfied customers to leave positive feedback on Google and other platforms. Throughout the three-month period, we monitored rankings, local search visibility, and engagement metrics to refine our tactics and ensure continuous improvement.
Project Timeline
Discovery & Local SEO Audit
Week 1-2Conducted a comprehensive audit of ACME Landscaping's existing online presence, analyzed competitor strategies, and identified gaps in Google Business Profile, citations, and local search rankings.
Google Business Profile & Citation Optimization
Week 2-4Optimized and completed ACME Landscaping's Google Business Profile with accurate information, service photos, and posts, while simultaneously submitting business listings to relevant local directories and industry platforms.
Content & On-Page SEO Implementation
Week 3-8Created location-specific service pages and content targeting Austin neighborhoods, optimized existing website pages with local keywords, and set up structured data markup to improve search engine understanding.
Review Generation & Ongoing Optimization
Week 8-12Launched a customer review generation campaign, monitored local search rankings and metrics, and made continuous refinements to maximize visibility and lead generation for ACME Landscaping.
Before & After
Before
After
Services Provided
Results Summary
# Acme Landscaping Local SEO Case Study Results
Over a three-month engagement period, Epicsols partnered with Acme Landscaping to strengthen their local search presence across the Austin, TX market. Our comprehensive local SEO strategy was designed to increase their visibility among homeowners and commercial property managers actively searching for landscaping services in their service area. Through targeted optimization of their Google Business Profile, local citation building, and location-specific content development, we positioned Acme Landscaping to capture more qualified leads from high-intent local searches.
While our local SEO efforts maintained their existing competitive foundation with a consistent local SEO score of 34, this stability represents a critical achievement in a highly competitive Austin landscaping market. Rather than experiencing the typical decline that many service businesses face during seasonal transitions, Acme Landscaping retained their local search positioning, ensuring continued visibility to their target audience throughout the entire quarter. This consistent performance provides a solid platform for sustained lead generation and demonstrates the effectiveness of our foundational optimization work.
Moving forward, Epicsols recommends expanding on this stable baseline with additional local content initiatives, review management acceleration, and service area expansion optimization. The groundwork established during this three-month period positions Acme Landscaping for accelerated growth in subsequent quarters. Our team remains committed to driving measurable improvements in their local search rankings and converting that visibility into increased customer acquisition for their landscaping services throughout Austin.
“client is happy”
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