Wali Shah
Founder, FreelanceLeads.io
Dubai, United Arab Emirates
Wali Shah is the founder of FreelanceLeads.io and a Dubai-based local SEO operator. He's spent 8+ years running real campaigns for service businesses — from a portfolio of 93 limousine and private-car companies he still personally manages today, to 120+ clients across hospitality, home services, and professional services. On top of his agency work he created an SEO course taken by 2,000+ freelance marketers and built FreelanceLeads.io, the lead-generation tool he uses for his own outreach.
Credentials
- Founder, FreelanceLeads.io (~2,000 active users on the platform)
- Creator of an SEO course taken by 2,000+ freelance marketers
- 8+ years operating a freelance SEO + Google Ads practice in Dubai
- Currently manages 93 limousine and private-car company websites globally
- 120+ service-business clients served across home services, hospitality, and transportation
Areas of expertise
Posts by Wali Shah
How to Find SEO Clients as a Freelancer (2026 Playbook)
9 client-acquisition channels ranked by what actually works for solo SEO freelancers in 2026 — with conversion benchmarks from 2,000 students.
The Complete Local SEO Checklist for 2026 (62 Items, Ranked by Impact)
62 local SEO checklist items grouped by impact tier — what actually moves rankings in 2026 vs. what's busywork. Updated with the May 2026 Google Maps changes.
How to Optimize for AI Overviews (Google's New Search Surface)
AI Overviews now appear on 40%+ of commercial-intent queries. Here's the citation-pattern analysis from 200+ AIOs and the 11 levers that move citation rate.