Di

Di

Prepared for

Kingston Roofing Contractors

Apr 15, 2026

jk.com

The Challenge

Kingston Roofing Contractors currently has no online presence, with a digital visibility score of just 5/100 and zero customer reviews across all platforms. Without a website, you're losing potential customers who search for roofing services in Kingston, ON—a critical gap in today's digital marketplace. Additionally, you have no Google My Business profile optimization, no SEO strategy, and no way to track customer behavior or website performance metrics.

This absence of digital infrastructure directly impacts your ability to compete with roofing contractors who have established online visibility. Potential customers cannot easily find you, learn about your services, read testimonials, or request quotes. Over the next 6-12 months, this could result in lost revenue of thousands of dollars in missed business opportunities.

At Di, we specialize in building comprehensive digital strategies for trades and service businesses like yours. We'll establish your web presence from the ground up, including a professional website, optimized Google My Business profile, SEO implementation, and analytics tracking—giving you the foundation to attract qualified local customers and grow your business.

Our Approach

Our approach begins with establishing your foundational web presence through a professional, SEO-ready website optimized for both desktop and mobile users. We'll ensure your site loads quickly, contains all necessary service information, and includes clear conversion paths for customer inquiries. Simultaneously, we'll create and fully optimize your Google My Business profile with accurate business data, service categories, coverage areas, and local keywords—this is critical for appearing in local search results when potential customers search for roofing services in Kingston, ON.

Next, we'll implement a comprehensive SEO strategy targeting high-intent keywords related to roofing services in your area. This includes technical SEO (schema markup, site structure), on-page optimization (keyword targeting, meta tags), and local SEO tactics to help you rank higher in local search results. We'll also establish local citations across relevant directories to build authority and improve your local search presence.

Throughout this process, we'll implement Google Analytics 4 and conversion tracking to measure the effectiveness of every initiative. You'll receive monthly reports showing website traffic, lead generation metrics, user behavior patterns, and ROI. This data-driven approach ensures we continuously optimize your digital presence and demonstrate clear business impact from your investment.

What's Included

1

Professional Website Design & Development

Creation of a fully responsive, mobile-optimized website showcasing your roofing services, project portfolio, service areas, and clear call-to-action forms for customer inquiries and quote requests.

2

Google My Business Optimization

Complete GMB profile setup, optimization with accurate business information, service categories, local keywords, and ongoing management to improve local search visibility in Kingston, ON.

3

SEO Strategy & Implementation

Comprehensive SEO audit and strategy targeting roofing-related keywords in Kingston. On-page optimization, schema markup implementation, and local SEO tactics to improve organic search rankings.

4

Analytics Setup & Reporting

Google Analytics 4 and conversion tracking implementation to monitor website traffic, user behavior, and lead generation. Monthly performance reports with actionable insights.

5

Local Citation Building

Registration and optimization of your business across relevant local directories, industry listings, and citation sources to improve local search authority and credibility.

6

Review Management & Reputation Monitoring

Setup of review collection systems and monitoring across Google, social platforms, and industry-specific sites to build social proof and manage your online reputation.

Timeline

90-day sprint with ongoing monthly optimization

Your Investment

Choose the plan that fits your goals

Basic

$500/mo
  • Professional website design & development (5-7 pages)
  • Google My Business setup and basic optimization
  • Local SEO keyword research and on-page optimization
  • Google Analytics 4 setup with basic tracking
Recommended

Pro

$1,000/mo
  • Everything in Basic
  • Advanced SEO strategy with technical implementation and schema markup
  • Local citation building across 10+ directories
  • Monthly SEO optimization and content updates
  • Monthly analytics reporting with insights and recommendations
  • Review collection system setup and reputation monitoring

Premium

$2,000/mo
  • Everything in Pro
  • Expanded local citation building (20+ directories)
  • Content marketing strategy with monthly blog posts and service pages
  • Advanced conversion tracking and lead attribution analysis
  • Bi-weekly strategy calls and dedicated account management
  • Competitor analysis and continuous optimization adjustments

Next Steps

  1. 1

    Step 1: Schedule a 30-minute discovery call to discuss your business goals, current challenges, and ideal customer profile

  2. 2

    Step 2: Receive a detailed audit report with specific findings, recommendations, and a customized implementation roadmap

  3. 3

    Step 3: Select your preferred service tier and sign the engagement agreement

  4. 4

    Step 4: Kick off Phase 1 with website development and GMB profile optimization