Muhammad Faheel

Brand Manager

Muhammad Faheel

I build identity systems that hold up across 30 touchpoints, three years on.

Brand Manager | Helping Brands to grow Digitally.

Start a brand engagementVisit site

58

Brands launched

12

Identity awards

30+

Touchpoints / build

Past client logos

ATELIER
Halcyon.
FORGE
lumen
VANTAGE
verge_
BOLD CO.
Cedar

Sample palette

background

Pearl

#E5E7EB

primary

Slate

#1F2937

secondary

Olive

#6754E8

accent

Terracotta

#383262

neutral

Stone

#A8A29E

Quiet luxury, deliberate craft.

Editorial display type pairs with a clean, legible body face — readable from caption to hero size, recognisable across applications, and built to scale across packaging, print, and digital touchpoints.

Display

Georgia

Body

Inter

How I think about brand

01

Considered craft

Every detail rewards a closer look. Nothing is decorative.

02

Quiet confidence

We don't shout — the work speaks for itself.

03

Inviting warmth

Premium without being precious. Welcoming, not aloof.

04

Slow rituals

Pace as a feature. We make space for the moment.

Voice descriptors

  • Considered
  • Warm
  • Confident
  • Spacious
  • Quiet

We say

  • Crafted with intention
  • Slow rituals
  • We took our time
  • Thoughtfully made

We don't say

  • Disrupting!
  • Game-changer
  • Synergy
  • We pivot fast

Brand applications

Web Design · Med Spa
Web Design · Med Spabillboard
Halcyon · studio signage
Halcyon · studio signagesignage
Halcyon · IG launch gridsocial
Halcyon · candle packagingpackaging
Halcyon · staff apronsuniform
Halcyon · van wrapvehicle

Mood board · sample discovery

Late-afternoon light
Linen + clay textures
Marble counters

Process

  1. 01

    Discovery

    Weeks 1-2

    2 strategy sessions, audience interviews, voice + positioning workshop.

  2. 02

    Identity

    Weeks 3-5

    Wordmark, monogram, alternates, full color + type system.

  3. 03

    Brand book

    Weeks 6-7

    30-page guideline doc with do/don't pages + photography direction.

  4. 04

    Rollout

    Week 8

    Site, print, signage, packaging, social templates handed over.

Recognition lift

Before refreshbaseline
After refresh+167%
94

Consistency score

Touchpoints redesigned

32

  • Website
  • Business card
  • Email signature
  • Social
  • Signage
  • Packaging
  • Print collateral
  • Vehicle wrap
  • Merch / apparel
  • Uniform
  • Tradeshow booth
  • Billboard

Wins for past clients

Halcyon Wellness

Press +167%

Studio launch with full identity system.

Verge Studios

CAC -28%

Brand refresh tied to launch quarter.

Cedar & Co.

Recognition 2.8×

Furniture brand identity rebuild.

Atelier 24

30 touchpoints

Full brand system for hospitality launch.

Forge Industries

Award winner

Brand New 'Reviewed: Best of 2024'.

Lumen Bath Co.

Wholesale +3×

Packaging redesign opened distributor doors.

Toolkit

Brand strategy94
Identity design96
Type systems92
Voice + tone88
Brand application90

Screenshots from recent brand builds

Replace with your own captures via the editor.

Brand book — color system page· sample
Logo system — primary + alternates· sample
Discovery mood board· sample
Brand applications · across 8 surfaces· sample

Ready for an identity that lasts?

Strategy + identity + brand book in 8 weeks.

Start a project